1-1 Evolution of Strategy
1-2 Strategic Analysis
1-3 External Environmental Analysis
Political Analysis
Economic Analysis
Social Analysis
Technological Analysis
1-4 Industry
1-5 Market Segments
1-6 Internal Situation Analysis
Structure
Resource
Products
1-7 What Can Go Wrong in Strategic Analy-
sis?
1-8 What Is Strategy?
1-9 Corporate Strategy
Mission Statement
Strategic Vision
1-10 Strategic Business Unit Strategy
1-11 Marketing Strategy
Summary
Key Terms
Discussion Questions
Further Reading
End Notes
- Teacher: Muhammad Danyal Ahmed
